GAP Internet Marketing Consulting – 1 Website Is Not Enough!

Having a search engine optimization strategy for your business website to get it to the 1^st page of Google is an integral part of any marketing plan.  But, if you reach your goal of landing on page 1 of Google, is this enough?  The answer is NO, and I will tell you why.

Google is constantly adding different types of search results in addition to the organic listings.  Also, new types of Internet properties are being added on a regular basis in addition to the existing ones.

The goal of this article is to point out why focusing on having just one website is limiting and why you need to utilize all the Internet properties available to maximize your presence on page 1 of Google.

Multiple Result Types on Page 1 of Google

A typical search engine optimization strategy entails a lot of work that focuses on just improving the ranking on 1 website for the organic search listings.

Now, if you look on page 1 of Google you will see not only the 10 organic listings, but you will also see several others.

In addition to the organic listings you have video results, image results, local business results, news results, blog results, book results, product results and pay per click (Adwords) listings on the top and the right side of page.

A perfect example of all these different type of results is viewing page 1 for a very competitive keyword.  Go ahead and type the keyword “weight loss” in Google and let’s take a look.  You will notice all the result types I listed above.

If you count them all up they add up to 45 listings!

If all you have is 1 website, you have only 1 opportunity out of 45 to get noticed!  Your SEO strategy cannot just be limited to 1 property if you want to have optimal results.

What do you do to get additional listings on page 1?

Utilize All Internet Properties

In addition to moving your business website up the rankings, you must also create and post content on other sites with high Page Rank and borrow this authority to rank and occupy additional listings on page 1.

If you choose you keywords correctly and with proper research, you can easily do this.  For example, one site that I am working on has 300,000 competing pages for my keyword.  I submitted 1 video to over 20 video sharing sites, and within 1 day I had 4 spots on page 1 for my keyword.

Here are some steps you can follow:

• Create audio/podcasts, videos, articles, press releases and submit to their corresponding sites and directories.
• Utilize the power of Web 2.0 and use Social Bookmarking, Social Networking and Social Media.
• Submit your website to Directory listings, and Local Business listings.
• Establish a weekly content creation schedule and post your high quality content on as many places as you can.
• Always link all of these properties back to your main site for links to increase its rankings.

Hopefully you realize the importance of utilizing all the different types of content and Internet properties in addition to you business website to maximize your exposure.

At GAP Internet Marketing Consulting, we can help you setup an effective SEO strategy that incorporates all of these components.  Send an email to GAPInternetMarketingConsulting@gmail.com for more information.

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